The Fairtrade Certified Gold in our GoldRush and RockStars 2019 Edits collections comes from artisanal and small-scale mines (ASM) that meet the Fairtrade Standard for Gold. This means the gold has been responsibly mined and that the miners have received a Fairtrade Minimum Price and Premium, giving communities in these developing countries the opportunity for better living and working conditions.

ASM mining relies heavily on physical labour as they have minimal technology and insufficient machinery. In contrast to Fairtrade certified mines, they operate illegally and with little to no health and safety measures. The unskilled handling of toxic chemicals such as mercury and cyanide poses severe risks to miners, their communities and the natural environment. ASM organisations are unable to benefit from the profits made on their gold by traders who can purchase large volumes and wait for prices to be high.  

Gold that meets the Fairtrade Standard assures consumers that the jewellery they buy offers miners improved: 

  • Health & safety 

  • Gender equality 

  • Organisational transparency and democracy

  • Environmental management practices

  • Minimum price of 95% of LBMA daily fix

  • Premium paid to mining groups of $2000 USD per kilo

  • Producer support for monitoring progress of their group


The benefits of Fairtrade Gold will positively affect everyone for the good. For more information visit the Fairtrade Website.


All images are Nueva Esperanza minersí association & Santa Filomena street scenes and local school photos courtesy of Nigel Wright