INTRODUCING THE ROCK HOUND
The Rock Hound are a mission-based ethical gemmologist jeweller committed to the responsible sourcing of metals and gemstones. Holding these principles at the core of the brand, they became Fairtrade Licensees in 2015 and launched their first, fully Fair-trade Gold collection, GoldRush, later that year in October. Following this in 2016, they launched their second collection, RockStars, which unites natural science and beauty. Each stone used is celebrated in all of its unpolished crystal form glory. Susi Smither, FGA, GIA, JDT is the founder and designer of The Rock Hound. Using her in depth knowledge of and passion for gemmology, she personally selects these stones whilst out on field trips, making RockStars a limited and exclusive collection. Their third collection, Chromanteq, is their first fine jewellery collection. Using state of the art systems, hand-drawn designs are transformed into 3D wax prints and unique cut gemstones are 3D scanned meaning each setting is made for only to fit that stone. These prints are then cast in recycled precious metals and coated in a kaleidoscopic array of their signature coatings. Responsibly sourced gemstones, in equally colourful hues, are then set and mounted, creating unconventional and exclusive pieces. No two compositions will ever be the same. Their most recent collection, HotRocks, was unveiled at International Jewellery London in 2017. Crystal forms and slices are cast in recycled metals and drenched in a multitude of their colour-pop coatings to create their edgiest collection yet.
The Rock Hound are committed to the responsible and ethical sourcing of metals and gemstones and are always seeking new ways in which they can bring a greater transparency to their business. Faceting their own gemstones is a new venture meaning that, along with procuring rough gemstones from source, The Rock Hound will be able to profoundly shorten their supply chain making it easier to control.
Each form in this collection is taken from natural Quartz crystals. Utilising our gemmological knowledge, each quartz crystal has been handpicked as an exquisite example of their trigonal crystal system and highlights the various habits they can be found in. A singular crystal wand with horizontal striations running the length of alternate sides, clusters of perfectly formed hexagonal prisms capped by pyramids or a row of perfectly twinned crystals are all evident, you just need to choose which one! A mould is created from the crystal and then it is cast in recycled silver, this process ensures the retention of every subtle detail and encapsulates the inherent natural beauty of crystallography. To highlight their natural structures, we plate each piece using a kaleidoscopic array of nano ceramic coatings. There are ten colours to choose from enabling you to tailor each piece to create something truly unique to yourself.
Using state of the art systems, hand-drawn designs are transformed into 3D wax prints and unique cut gemstones are 3D scanned meaning each setting is made to only ever fit that stone. These prints are then cast in recycled precious metals and coated in a kaleidoscopic array of signature colour. Responsibly sourced gemstones, in equally colourful hues, are then set and mounted, creating unconventional and exclusive pieces. No two compositions will ever be the same.
RockStars is a collection designed around personally selected gemstones, each celebrated in the glory of its unpolished crystal form. Shapes are intentionally organic so to exhibit and enhance the stone's natural beauty, preserving crystal faces, growth marks and striations. Pairings are asymmetrical and structures unrefined. Size, texture and colour of the stones vary from each finding, meaning no two pieces will ever be the same.
GoldRush is a fully Fairtrade collection. Each ‘nugget’ is painstakingly formed by hand in The Rock Hound's East London studio, making each step of the supply chain fully traceable. By creating ‘nuggets’, they take the gold back to its original, organic form, enabling them to present the gold similar to how it is found by the miners. This has a truly powerful impact and forms a deeper understanding and connection between mine and market.
AWARDS AND NOMINATIONS
JCK Las Vegas, Top 3, Rising Stars in the Design Centre, 2018
FILMS & VIDEOS
GIA | The Rock Hound: Muzo Emeralds and Ethical Practices | Read the article HERE
Rachel Taylor Writes | In no way over the rainbow | Read the article HERE
JFW Magazine | A guide to the best ethical diamonds | Read the article HERE
Jewellery Focus | Fairtrade Gold to debut at LFW 2019 | Read the article HERE
Professional Jeweller | Fairtrade Gold to shine during London Fashion Week| Read the article HERE
The Jewellery Editor | London Jewellery Showroom: a unique jewellery experience | Read the article HERE
JCK The Industry Authority | Standout Jewels from JCK Las Vegas 2018 | Read the article HERE
JCK The Industry Authority | Color Fix: The HotRocks Collection by the Rock Hound | Read the article HERE
JCK The Industry Authority |5 Enduring Trends to Spot at JCK Las Vegas - Easy Being Green| Read the article HERE
Jewellery for Breakfast | Fairtrade Fortnight - The only way is Ethics | Read the article HERE
JCK The Industry Authority | Trend-Spotting Jewels and Gems at JCK Tucson 2018| Read the article HERE
Natural Mumma | All That Glitters… p29 | Read the article HERE
JCK The Industry Authority | JCK Tucson 2018: 6 Must-See Jewels for Today & Tomorrow| Read the article HERE
JCK The Industry Authority | Gemstones That Make You Ask, “What Is That?”| Read the article HERE
JCK The Industry Authority | I'm obsessed with this jewelry by The RockHound | Read the article HERE
JCK Insider | Tourmaline in Tucson - The stone to know before you go | Read the article HERE
JCK Insider | New Year, New Wish List | Read the article HERE
Professional Jeweller | Ethical Jewellery Highly Commended: Chromanteq by The Rock Hound | Read the article HERE
International Jewellery London INSIDER | IJL 2017 Exhibitor The Rock Hound On Business Growth, Social Media and Advertising | Read the article HERE
International Jewellery London INSIDER | IJL 2017 Spring Summer 2018 Trend Forecast at IJL 2017 | Read the article HERE
Professional Jeweller | The Rock Hound shows pilot Fairtrade mine representative gold becoming jewellery for the very first time | Read the article HERE
The Independent | IndyBest 14 Best Fair-trade Jewellery | Read the article HERE
Literally Nataly | Ethical Fine Jewellery: An interview with founder Susi Smither | Read the article HERE
The British Pearl Association | Pearls-Aesthetically Ethical | Read the blog HERE
Coco & Cyd | Jewellery That Matters |Read the blog HERE
International Jewellery London INSIDER | The Rock Hound to present raw gemstone and Fairtrade jewellery ranges at IJL 2016 | Read the article HERE
Susi Smither FGA, GIA, JDT
Founder & Designer
Susi grew up surrounded by a multitude of minerals and crystals that her parents collected over the decades but it wasn't until she completed her Diploma in Gemmology at The Gemmologicial Association of Great Britain, that she truly fell in love with the field. Ever since then, she has been intoxicated by the alluring mixture of geeky science and fascinating natural wonders. Added to which, is a distinct link to human nature which can't be ignored when visiting mining projects in some of the poorest countries in the world. With over eight years of hands on experience, combined with her jewellery design training at the GIA, her aim with The Rock Hound is to produce collections of jewellery which hold our principles of responsible sourcing at its core. Along the way she hopes to give people a glimpse into the enticing world of gemmology and to bring a greater level of transparency.
ADDRESS: 16 Sunbury Workshops, 24 Swanfield Street, Shoreditch London, E2 7LT
TELEPHONE: +44 (0) 20 8985 5796
For more information or high res images please get in touch.